February 03, 2022

Pico Sauces Exhibiting at the Specialty Food Association’s Winter Fancy Food Show 2022


Pico Sauces will be exhibiting at the 2022 Winter Fancy Food Show, February 6-8, located at the Las Vegas Convention Center in Las Vegas, Nevada. Pico Sauces will showcase its entire range of hot sauces, ketchups and chutneys in Booth 4307.

“The 2022 Winter Fancy Food Show will be our first in-person show in more than two years, and we are thrilled to have Pico Sauces exhibiting.” said Bill Lynch, President, Specialty Food Association. “At $170.4 billion and growing, the specialty food industry continues to innovate, and I can’t wait to see our members and taste their fantastic products at the show.”

Traditionally the largest West Coast B2B-only specialty food industry show, it will feature
sampling of specialty foods and beverages from around the world; education programming; hot trends from the SFA Trendspotter Panel 2022 Predictions; What’s New and What’s Hot showcases; Startup Pavilion; Incubator Village;                                                                                                                                                                                          American Cheese Society (ACS)-sponsored Cheese Pavilion; plant based, international and national pavilions; and sofi™ Awards winners from 2020 and 2021.

Arjun Gadkari, Founder of Pico Sauces said: “Our creative sauces take Indian flavours beyond the curry and into everything else you’re eating. Our mission is to become a household name in the next few years – ‘The Indian Sriracha’ if you will. 

“Pico Sauces is coming to America, and we have big expansion plans for 2022. Each one of our products fits perfectly with the curious American consumer who has thousands of hot sauces to choose from, but almost no offering that focuses on Indian flavours. Indian food is often traditional rather than innovative, but we have successfully flipped that on its head.” 

Presented by the Specialty Food Association, the 2022 Winter Fancy Food Show is a trade-only event. To register, please visit specialtyfood.com

About Pico Sauces

Pico Sauces was launched in 2015 by food entrepreneur, Arjun Gadkari. With its Headquarters located in Suffolk, UK, the company has created a range that is authentic yet contemporary and reflects the culinary creativity that is exploding across India today.

By focusing on condiments instead of cooking sauces or pastes, Pico Sauces enable consumers to enjoy the ‘real taste of India’ and the opportunity to embrace this new, experimental culture by taking authentic Indian flavours beyond the typical curry meal and placing them in non-Indian contexts – from sandwiches and burritos to BBQs.  

Future plans include an exciting pipeline of new product development (NPD) beyond the current range and into other categories that allow its customers to continue enjoying Indian flavours beyond the traditional Indian meal format. More information can be found at www.picosauces.com

About the Specialty Food Association
The Specialty Food Association (SFA) is the leading trade association and source of information about the $170.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product Marketplace, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; and SFA Feed, the daily source for news, trends and new product information in the specialty food industry.

Pico Sauces Media Contact: 

Jane Carley, Make More Noise (PR company), jcarley@makemorenoise.co.uk

Olivia Perryman, Make More Noise (PR company), operryman@makemorenoise.co.uk

Specialty Food Association Media Contact:

PR Department, press@specialtyfood.com

Twitter: @Specialty_Food
Hashtags: #VivaFancyFood #FancyFoodShow #ShapetheFutureofFood

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